SIDS Awareness Month Tree Planting Project

SIDS Awareness Month Tree Planting Project

Join Owlet and foundations across the nation as we pay tribute to the precious little ones who have passed away prematurely of Sudden Unexpected Infant Death (SUID). Called the Nursery of Hope project, parents, families and friends are invited to plant a “Legacy Tree” in remembrance of infants who died suddenly. The project will serve as an opportunity to raise awareness of SUID and stand as a tribute to the beautiful babies impacted.

According to the Centers of Disease Control (CDC), nearly 3,500 babies die each year for causes unknown. These deaths include Sudden Infant Death Syndrome (SIDS), accidental suffocation and other unknown causes occurring in infants under one year of age.

“SUID has been plaguing the world for decades, yet we still don’t understand it,” said Kurt Workman CEO of Owlet Baby Care. “We hope that by raising awareness, we can help parents understand the risks associated with these tragedies, but also provide a memoriam to the little ones whose lives were cut short by these unknown circumstances.”

Anyone who has been impacted by SUID is invited to participate. Here’s how:

  • Plant any type of tree*
  • Take a picture of the tree which includes a photo of a baby lost to SUID
  • Share the picture on social media with the hashtag #nurseryofhope

 *If you are unable to purchase a tree due to financial constraints, we suggest asking a local nursery for a donation. Owlet may also reimburse tree purchases up to $50 (limitations may apply).

Those who would like to join our effort are encouraged to follow the Instagram account @nurseryofhope. All photos tagged with #nurseryofhope will be displayed along with a story of each family affected.

For more information about this project and/or SUID, go to The Nursery of Hope would like to remind parents that the best way to prevent SUID is to follow the ABC’s of Safe Sleep -- Alone, on their Back and in a Crib.

About Nursery of Hope
Nursery of Hope is a collaboration of corporations, nonprofit entities, parents, families and friends impacted by SUID. We seek to bring awareness, educate parents on the risks involved, and provide a means to memorialize those precious lives taken too soon from SUID. For more information about how you can get involved, go to

Read the full Press Release here.