Owlet Cares
Owlet Cares is our advocacy initiative that is dedicated to making a positive impact in the lives of babies and parents.
$160k+
Raised for critical SIDS research alongside our Owlet Cares partners
$1.8M+
Product and charitable support donated since 2021
30+
Owlet Cares partners who helped us donate more than 2,000 Owlet products in 2023
400+
Trees donated to loss families through the Nursery of Hope
We exist for every baby, every parent
Charitable Giving
As part of our announcement of surpassing 1 million babies monitored in 2021, Owlet Cares has donated more than $1.4M in product and charitable support to like-minded organizations.
Nonprofit Partnerships
Owlet Cares partners with nonprofit organizations all over the world who share in our mission. These groups participate in our 3:1 match program. When they purchase one Owlet product, we match it with two - meaning three families are reached.
Infant + Maternal Health Research
Through work with industry associations, research institutions and government bodies, Owlet Cares works to be a key leader in conversations surrounding infant and maternal health, improving the future for babies and families alike.
Employee Engagement
Founded by parents with a mission to advocate for parents, Owlet supports its employees in their own parenthood journeys. We also provide volunteer and educational opportunities to further connect Owlet employees to our mission.
Our Million-Dollar Pledge
In 2021, Owlet announced that we’d reached 1 million babies monitored through our technology. To honor that milestone, we committed to donating $1M in product and charitable support. But we didn’t stop there.
To date, Owlet has donated more than $1.8M, including raising critical dollars needed for SIDS research, distributed to partners across the globe.
We achieve this by partnering with like-minded organizations through our 3:1 match program, impactful product deliveries, event sponsorships and educational initiatives.
*Owlet products are not intended to diagnose, treat or cure any disease or other condition, including but not limited to, Sudden Infant Death Syndrome (SIDS) and/or Respiratory Syncytial Virus (RSV)
SIDS Research and Awareness
Sudden Unexpected Infant Death (SUID), which includes SIDS, claims the lives of more than 3,000 babies each year in the U.S. alone.*
Owlet believes that no baby should die unexpectedly in their sleep and that's why we’ve helped raise more than $150,000 for critical SIDS research being done by Dr. Carmel Harrington of Australia who lost her son to SIDS more than thirty years ago.
In 2022, Dr. Harrington made a breakthrough by identifying a common biomarker in babies who died from SIDS. This finding means that for the first time, there is the possibility of identifying SIDS-vulnerable babies, and thus the potential to stop deaths before they occur. The next phase of her team's research is more important than ever. Learn more here.
*CDC Sudden Unexpected Infant Death and Sudden Infant Death Syndrome Data and Statistics
Nursery of Hope
At Owlet, our mission is to reach every baby and every parent. Part of this mission includes providing a safe and supportive place for parents to celebrate and honor the little ones who are no longer with us.
The Owlet Cares Nursery of Hope is a nationwide initiative where we plant trees in honor of babies who are gone but never forgotten.
You can help the Nursery of Hope grow by purchasing a tree that will be donated by one of our Owlet Cares nonprofit partners directly to a family that has experienced the loss of a child.
In 2023, we donated more than 400 trees thanks to support from our customers and Owlet Cares partners.
Donate a tree today.
Crisis Support
When families are impacted by a crisis or natural disasters, we want to be there to provide peace of mind in situations where it’s needed most.
In 2022, together with several parent-led nonprofit organizations, Owlet employees and the Global Empowerment Mission, the Owlet Cares program donated 650 monitors to support Ukrainian refugees.
Clinical Research
Our pursuit of every baby, every parent includes research to further our mission of empowering parents to give care at home. In addition to research to show the accuracy, safety and usability of our technologies in the home, we work with clinicians and research institutions to leverage our massive set of infant data and power studies. Studies utilizing Owlet’s insights and data have been published in peer-reviewed journals including The Journal of Pediatrics and Frontiers in Pediatrics, and others.
Follow us on LinkedIn to stay informed on the latest news and research from Owlet.
Reaching every baby and every parent starts with you.
Here's how you can help:
Your Purchase Matters
A portion of all proceeds from Owlet product purchases go toward research and donations that make a positive impact on families.
Help Spread the Word
Share your Owlet story and tell others about your experience.
Join Our Community
Follow us on social media and be a part of the Owlet community.