By: Amanda Nelson, Manager, Advocacy and Communications Manager
October is a time of deep significance for many families. It marks Pregnancy and Infant Loss Awareness Month and SIDS Awareness Month, offering a sacred space for remembrance, healing, and advocacy.
At Owlet, we stand with every parent who has faced this unimaginable loss. Whether your loss was recent or years ago, whether you speak openly or hold that story close - we see you, we honor your angels, and we hold your hearts with ours.
A Month to Remember and to Take Action
While this month is about remembrance, it’s also about change. That’s why our team is heading to Washington, D.C. to support a powerful piece of legislation: the Baby Observation Act (H.R. 2168).
In 2022 alone, Sudden Unexpected Infant Death (SUID), which includes SIDS, claimed the lives of over 3,700 infant lives in the U.S.* and the numbers continue to rise. A 2024 JAMA Pediatrics study found an 11.8% increase in SUID deaths between 2020 and 2022.** The BO’s Act could help explore how home-based infant health monitoring, like the kind many parents already trust, can play a role in reducing Sudden Unexpected Infant Death (SUID), which includes SIDS. It’s about gathering the data, doing the research, and better understanding how innovation can support the wellbeing of our littlest ones.
We believe in the comfort that real-time wellness insights can bring to both parents and clinicians. And we believe that your voices make this possible.
How We Can Honor & Advocate Together
Here’s how you can join us this October:
Raise Your Voice
Contact your local representatives and ask them to support the Baby Observation Act (H.R. 2168). Use our simple pre-written letter here.
Join Us for the International Wave of Light – October 15
Whether you’re near D.C. or joining from home, we invite you to light a candle at 7 p.m. local time as part of the International Wave of Light - a global moment to remember babies lost during pregnancy and infancy.
If you’re in the local DC-area, join us in person at Franklin Park (1332 I St NW) starting at 6pm and light a candle with us.
Share Your Baby’s Name
We’re creating a special Owlet Remembrance Wall to bring to Washington, D.C. - a place to honor the names of babies who are forever in our hearts.
Join Us on Instagram
Share your child’s photo on Instagram and tag us at @owletcare so we can reshare and honor your little ones lost too soon.
Together, We Remember. Together, We Advocate.
Every name matters. Every story matters. And together, we can be a voice for change.
Disclaimer: Products by Owlet Baby Care, Inc. are not intended to diagnose, treat or cure any disease or other condition, including but not limited to, Sudden Infant Death Syndrome (SIDS), Brief Resolved Unexplained Event (BRUE), and/or Respiratory Syncytial Virus (RSV). Medical decisions should never be made solely using Owlet products. BabySat®, Dream Duo and Dream Sock® should not substitute for the care and oversight of an adult or consultation with medical professionals.
*2024 - 2022 SUID Data and Statistics
**2025: 2 Rodgers L. Amid Decreasing Infant Mortality, Sleep -Related Infant Deaths Are on the Rise. JAMA.
2025;333(15):1282–1284. doi:10.1001/ jama.2025.134
