Owlet Blog

15 Black-Owned Parenting Brands That We Love

15 Black-Owned Parenting Brands That We Love

From dolls and books to puzzles and essential supplies, there are amazing Black-owned businesses that offer products for all ages of children and all stages of parenting. Whether you’re looking for baby care items or educational activities, supporting Black-owned brands is a great way to celebrate diversity and promote inclusivity from an early age. To help you get started, here are some of our favorite companies.

Black-Owned Clothing Brands

Tippy Tot Shoes

Tippy Tot Shoes is a Black-owned children's shoe brand that creates comfortable and stylish shoes for babies and children. The company designs shoes that are not only trendy but also functional, providing support for little feet as they learn to walk and play. They have a wide range of shoes for both boys and girls, and they are made with high-quality materials that are built to last.

Yinibini Baby

Yinibini Baby specializes in creating unique and high-quality baby products, such as blankets, onesies, booties, bibs, burp clothes, dresses, and more. The company was founded by a mother who wanted to provide functional and stylish baby items for other parents. Not only that, but her products feature original illustrations that are based off of childhood stories and memories of her time growing up in Guyana. All of their products are hand-sewn and made of cotton, organic cotton, cotton blend, and bamboo blend fabrics. 

Ade + Ayo

The mission beyond Ade + Ayo is to introduce kids to the beauty of African design. When founder Temidayo Adedokun—originally from Nigeria—started working on her son’s nursery and wardrobe, she couldn’t find any products in the traditional colors or patterns of her home in Africa. A gap in the industry sparked a business idea for her. Now, Ade + Ayo manufacture clothing, nursery decor, toys, and accessories that exemplify African colors and also teach children about African traditions. 

Coco’Pie Clothing

Coco’Pie Clothing is a Black-owned business that aims to "show Black girls their awesomeness." CEO Shantae Pelt realized the Black of representation within children’s clothing, and wanted to create a way for Black girls to see images and drawings of themselves in a positive way. Their clothing—featuring onesies, tees, and sweatshirts—celebrates the beauty and diversity of Black culture. 

Miles and Milan

Miles and Milan provides parents with basics that are fuss-free, timeless and gender-neutral. The company was founded by a mother after she became pregnant, who wanted to provide key basics and items that were playful, effortless, and current. Miles and Milan grows with your child and removes the fuss in dressing to help you enjoy those precious moments a little more.

Black-Owned Brands for Baby Products

TinkyPoo Diapers

TinkyPoo Diapers is a Black-owned business founded by a mother of two. The company specializes in offering affordable and eco-friendly cloth diapers that help reduce waste from single-use disposable diapers. All their products are made with soft and breathable materials, and they feature five adjustable options for a custom fit. TinkyPoo Diapers are designed to be comfortable and absorbent, making them the perfect choice for diapering your baby.


Alaffia specializes in natural and fairly traded body care products. The company was founded by Olowo-n’djo Tchala with the mission to empower communities and individuals in West Africa through their fair trade principles. All of their baby care products are made with natural and safe ingredients like coconut oil, shea butter, jojoba seed oil, and sunflower seed oil. Plus, every time you buy a product, you're supporting the Alaffia Foundation, a nonprofit that seeks to "empower African communities through the advancement of Fair Trade, education, sustainable living and gender equality."

Stina & Mae

Stina and Mae specializes in eco-friendly baby products. The company was created when founder Mishell created a changing mat that helped prevent her son from touching gross public changing tables. Since then,  Stina and Mae has grown to offer a variety of products, such as diaper bags, burp cloths, and bibs. All their products are made with natural materials like organic cotton, hemp, and bamboo. Plus, they're free from toxins and artificial dyes or chemicals.

Pretty Please Teethers

Pretty Please Teethers specializes in creating teething toys for babies. The company offers safe and stylish teethers that are designed to be easy for small hands to grasp. Their products are made from non-toxic materials and feature bright colors, fun shapes, and textures that help soothe sore gums during the teething process. All Pretty Please Teethers products are BPA free, FDA approved, and meet all safety standards set forth by the Consumer Product Safety Commission (CPSC).

Darlyng & Co

Darlyng & Co is a Black-owned brand specializing in natural and organic baby products. The company was founded by a husband and wife duo who originally created their flagship product—a teething mitt—that worked perfectly for their young daughter. Since then,  Darlyng & Co has grown to offer a variety of skincare products for babies and children, such as body wash, bubble bath, sunscreen, lotion, and more. All their products are free from toxins and artificial fragrances, and they contain natural ingredients like aloe vera, coconut oil, sunflower seed oil, avocado oil, and more.


Black-Owned Brands for Baby Toys

The Fresh Dolls

The Fresh Dolls was founded by Dr. Lisa Williams as a  way to bring more representation into the toy industry. The company offers dolls that feature varying skin tones, hair textures, and facial features to help children of all backgrounds better identify with their toys. The Fresh Dolls also feature clothing and accessories that celebrate Black culture, ranging from traditional African garments to modern streetwear styles.


Upbounders was founded with the mission of enabling "how children get to understand the world and each other." The company offers an array of toys like memory games, puzzles, and more, all of which are designed to help children learn about different cultures and gain a better understanding of the world around them. Upbounders toys feature vibrant and stimulating colors, making them perfect for any young explorer.

Brown Toy Box

Brown Toy Box is an educational toy company that produces and curates STEAM toys, games, activities, and experiences that center and celebrate Black children. Their aim is to disrupt generational poverty and normalize Black excellence, cultivate curiosity, and create future career pathways for Black children. Brown Toy Box supports purposeful play in an engaging way that encourages all children to learn from and enjoy.

Puzzle Huddle

Puzzle Huddle is an independent puzzle brand founded by a husband-wife team with the mission of creating puzzles that showcase inclusivity and diversity.  Each puzzle features vibrant and creative illustrations that highlight different characters and cultures. Puzzle Huddle also offers various sizes of puzzles, making them perfect for any age group.

Brave + Kind Bookshop

Brave and Kind Bookshop was founded with the mission of providing books to children that feature a variety of characters from different backgrounds. The bookshop specializes in books that focus on Black history, culture, and experiences so that children can learn about the world around them in an engaging way. Plus, a percentage of each sale goes towards donating new books to classrooms in need.